Iconic landmarks across the planet lit up with a powerful call to action to drive peace on International Day of Peace, 21 September.
To mark the UN-sanctioned day this year, Lipton partnered with Peace One Day to create an ambitious global moment of solidarity, with iconic clock towers and landmarks in 11 countries taken over and lit up with projections encouraging the world to connect and Make Tea Time Peace Time. Installations shone bright around the world including the iconic Ice Rink at The Dubai Mall.
This global call to action is more important than ever as we have all learned to communicate with loved ones while separated and socially distant this year. Lipton advocates having 15 minutes of quality connection every day to help people feel healthier and happier, and it believes peace flourishes when people connect. With more than 311 million Lipton teas* consumed worldwide every day, on 21 September and beyond, Lipton is inviting people to use those moments in their day to unite with others and make time for peace.
Campaign Credits:
- adam&eveDDB – Creative agency (Global)
- Design Bridge London – Design agency (Global)
- OMD EMEA – Media agency (Europe and Australia)
- OMD MENA – Media agency (Dubai)
- Talon Outdoor – Outdoor partner (Europe and Australia)
