The Interactive Advertising Bureau MENA (IAB MENA) Retail Media Taskforce has announced the launch of the Retail Media ECOScape, along with two new Retail Media guides specifically designed for the MENA market. These guides will be accessible to both members and non-members of the association, aiming to support the broader regional industry.
Retail Media ECOScape
The November launch of MENA Retail Media ECOScape is an essential step in helping identify the main players across the retail media market.
MENA Retail Media EcoscapeThis guide is categorised into three themes:
Customer Data Plarforms:
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