fbpx
DigitalNews

IAB MENA Retail Media Task force releases new MENA Retail Media resources

Along with the retail media ecoscape, the retail task force released two more guides available for members and non-members.

The Interactive Advertising Bureau MENA (IAB MENA) Retail Media Taskforce has announced the launch of the Retail Media ECOScape, along with two new Retail Media guides specifically designed for the MENA market. These guides will be accessible to both members and non-members of the association, aiming to support the broader regional industry.

Retail Media ECOScape

The November launch of MENA Retail Media ECOScape is an essential step in helping identify the main players across the retail media market.

MENA Retail Media Ecoscape

This guide is categorised into three themes:

Customer Data Plarforms:


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.