posted on Jan. 22, 2025 at 5:07 pmJan 23, 2025

IAB MENA Retail Media Task force releases retail media resources

posted on Jan. 22, 2025 at 5:07 pmJan 23, 2025

Along with the retail media ecoscape, the retail task force released two more guides available for members and non-members.

The Interactive Advertising Bureau MENA (IAB MENA) Retail Media Taskforce has announced the launch of the Retail Media ECOScape, along with two new Retail Media guides specifically designed for the MENA market. These guides will be accessible to both members and non-members of the association, aiming to support the broader regional industry.

Retail Media ECOScape

The November launch of MENA Retail Media ECOScape is an essential step in helping identify the main players across the retail media market.

MENA Retail Media Ecoscape

This guide is categorised into three themes:

Customer Data Plarforms:

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the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.