Augustus Media and Humanagement have signed a memorandum of understanding (MOU) to share services, working together with the talent represented by Humanagement and the media brands of Augustus Media, including Lovin Dubai, Lovin Saudi and Smashi TV.
Focussing primarily on UAE and KSA, the relationship will leverage media coverage and talent amplification for the mutual benefits of Augustus and Humanmanagement.
Across Lovin Dubai, Lovin Saudi and Smashi apps, websites, social and audio platforms, Augustus Media has 6 million social media followers, with one million monthly readers and they reach every social media user in the UAE at least once per week.
This relationship will amplify with the content being created within each organisation, while also delivering innovative formats and new media continues to evolve.
“We are happy to have initiated this partnership with Augustus media and to see the collaborations we have had in the past turn into a solid association with a media outlet that is as innovative and Avant guard as Augustus media. We look forward to joining efforts and to bringing once again new endeavours to the region,” said HadyHajjar, co-founder Humanagement.
Both Augustus Media & Humanagement hope to provide mutual benefits enhancing each entity’s posting as the leading modern media and digital services companies in their fields.
“We have been very impressed with what Humanagement has built over the years. As new media matures, strategic partnerships become more important for scale. To do so an understanding of each other’s business is essential. We believe that this partnership and Humanagement’s expertise in their field will allow us to formalise what has been an organic relationship, into something that will grow as both entities expand in the region,” said Richard Fitzgerald, CEO Augustus Media.
