HSBC UAE wanted to invite everyone in the country to help celebrate its 70th birthday.
As with all special celebrations there is cake, so the bank served people from all nationalities of the UAE a slice of its own celebratory Victoria Sandwich in the online video made to commemorate this pinnacle event.
To involve and engage as many viewers as possible, the video documents the cake being made from start to finish, from whipping up the flour and eggs to the final decorative touches.
A narrator walks the audience through the recipe step by step, including the choices that are made along the way.
The voiceover serves as a metaphor for the process of achieving ambitions, underpinning the campaign’s overall message that HSBC is the key ingredient.
Brand HSBC
Title: Ambition
Director: Tuki Ghiassi
Invention studio manager: Ammar Safi
Client team md: Zahi Lawand
Production company: Boomtown
Media agency: Mindshare MENA
