A good product doesn’t need to be ‘sold’, it can sell by itself, at least to a large extent. Big brands like Amazon, Tesla and Netflix have demonstrated this successfully with their products leading the way and driving their business.
With product-led growth (PLG), businesses rely on their product to be the primary driver for acquisition, conversion and retention of customers. This growth rate is, in turn, sustained and enhanced by brands by delivering exceptional customer experiences. In essence, the product shows the path and the brand backs it up with meaningful engagement with customers based on what the product has to offer them.
How can this be done with considerable suc
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