In a region where marketing pitches are becoming more competitive, data-driven, and AI-enhanced, it’s easy to assume that the slickest deck will carry the day. And while most pitches today take place online, the biggest and most transformative opportunities are still won in person, where human connection becomes the ultimate differentiator. But in MENA’s boardrooms, the truth is simpler: decisions are made in the first minute, and they’re rarely about the slides.
They’re about YOU.
The unspoken reality of pitching in this region, something you’ll never find in a job description, is that advanced interpersonal skills often matter more than the work itself. In MENA, the human element
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