Since the advent of streaming services – dating back to 1993, when the American rock and roll band Severe Tire Damage played the first live music performance on the internet, the entertainment industry has been in a constant state of change.
In more recent times, the industry was propelled light-years ahead by the Covid-19 pandemic. The year 2020 posed many demanding challenges for the entertainment industry which included a dramatically accelerated and transformed scale of content production and consumption as we knew it. In 2021, the entertainment industry witnessed continued changes because of volatile socio-economic landscapes and evolving consumer behaviours and preferences. And
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