Ad fatigue is real and consumers are over it.
We have all experienced the nuisances when browsing the internet or scrolling through our social platforms, only to come across that same ad you keep seeing everywhere over and over again. Eventually, you stop noticing this ad and as a result, all the hard work and media spend invested by the brand goes to waste.
Ad fatigue has become one of the biggest pain points for many brands.
We live in a world where our attention spans are constantly changing and keeping any consumer’s interest becomes an increasing challenge for marketers.
When you overexpose an audience to a certain ad, you begin to see a drop in user engagement and performance over t
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