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posted on Dec. 23, 2025 at 5:17 pm

How the festive season is changing the way MENA consumers spend

posted on Dec. 23, 2025 at 5:17 pm

An Admitad and Flowwow report shows early festive shopping is shifting MENA consumer behaviour towards value, gifting and experiences.

An Admitad and Flowwow report shows early festive shopping is shifting MENA consumer behaviour towards value, gifting and experiences.

Portrait of happy lady in sunglasses standing with colorful shopping bags in hands on over pink background. Young woman standing in white shirt and denim shorts

This festive season is set to boost MENA’s e-commerce market to $80.3 billion and lead regional growth, with turnover expected to grow by at least 14 per cent and online purchases by 13 per cent.

The significance of the festive season is reflected in the structure of demand, which splits between practical, long-term value-driven purchases and spending on celebrations and experiences. Early festive sales across the MENA region have already seen an impressive surge, driven by overall e-commerce acceleration, a high concentration of promotions, and a wide range of cultural celebrations.

Based on an analysis of five million orders in MENA by Admitad and Flowwow, White Friday and Cyber Mond

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Tags:Consumer behaviour festive shopping Flowwow gifting behaviour Slava Bogdan

the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.