In January, Meta announced that it was ending its longstanding fact-checking programme, a system created to limit the spread of misinformation across its social media platforms, Facebook, Instagram, Threads, and WhatsApp.
Instead, the social media powerhouse is implementing a Community Notes program, similar to the one currently running on X (formerly Twitter), where the community, rather than experts, decides whether a post is accurate.
While Meta hasn’t shared any immediate plans to eliminate its third-party fact-checkers outside the U.S., the announcement raises questions about the future of brand safety on the walled gardens.
More misinformation, less brand safety
Since X transiti
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