With the number of worldwide video viewers projected to reach 2.72 billion in 2023, understanding how mobile video fits into consumers’ lives is more important than ever.[1]
Even before the Covid-19 pandemic, many in Saudi Arabia were experiencing a fundamental shift in their digital-media use, particularly their mobile video consumption. As the pandemic continues, this change in behaviour has now been cemented into their lives—particularly those in the Gen Z demographic—significantly altering their use of mobile video for years to come.
In Saudi Arabia, for example, more people now watch content on Snapchat’s Discover platform every day than any of the top 10 TV channels. This was
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
