As the Covid-19 pandemic has taken the whole world by storm, brands have had to react with lightning speed. Quick-service restaurant brand KFC is no exception.
With its outlets throughout the Middle East, and much of the rest of the world, closed to take-away and dine-in customers, KFC needed to remind and encourage consumers that they can order safely and efficiently online. KFC quickly launched a new contactless delivery service to cater to emerging social distancing practices and ensure its consumers felt comfortable ordering. The brand sent out a heartfelt message to stay home and stay safe. To make sure KFC stays in the hearts and minds of consumers until it can open its doors again
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
