TLDR;
Traditional community activities surrounding the Holy Month have been reinvented in the past two years as people adjust social interactions and socializing to adhere to a post-pandemic world. Not to mention, pre-existing trends towards the digital-community interaction have accelerated across MENAT.
Platforms such as TikTok, with communities at their heart, have been successful in adapting to changing needs, proven by the exponential growth in user numbers and consumption indicators over the past couple of years during Ramadan.
In tandem, communities are at the heart of people’s Ramadan experiences, and there is an organic affinity towards connected communities, making commu
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