WARC has revealed its latest Creative 100 and Media 100 rankings, highlighting the performance of Middle East agencies, brands and markets in creative and media for the year 2025.
The UAE and Saudi Arabia maintained their presence in the WARC Creative 100, with a total three campaigns securing spots in the rankings. Saudia’s ‘ProtecTasbih’ (ranked 36) and Coca-Cola’s ‘I See Coke’ (ranked 54) from Saudi Arabia were among the region’s highest-ranked campaigns, while IKEA’s ‘Proudly Second Best’ from the UAE placed at 71.
Among the agencies, Impact BBDO/ UAE ranked as the 25th top creative agency worldwide, while Saatchi & Saatchi/ Dubai placed 47th.
On the advertiser front
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
