By Ambar R. Kakkar, business designer at Accenture Interactive.
The lack of effective data sharing practices within organizations leads to uninformed decisions, missed product and service opportunities and an average customer experience.
Today, organizations collect vast amounts of data ranging from sales data to customer feedback to marketing spend and so on. However, in most organizations, data is siloed within specific departments and is not efficiently shared. Sometimes departments do not even know that another part of their organization collects data they so desperately need! In fact, UAE business leaders stated that over $2.1 Million is lost annually due to challenges in day-da
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