By Joanne Chehab, Head of Managed Services, METAP, TikTok For Business
A talent-first approach to unlocking creativity
From poetry and calligraphy to music and film, the cultural landscape of the Arab world boasts a rich history spanning centuries, reflecting the diverse traditions, influences and skills of the creative minds that have shaped it.
And today, this cultural wealth is transcending borders, fueled by a young and vibrant population that is eager to showcase its art to the world.
In Saudi Arabia, for example, the new wave of local talent is playing an integral role in unlocking the country’
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