Campaign Middle East’s latest magazine spotlights the glitz, glam and glory of Cannes Lions 2025 while unpacking the raison d’etre of advertising.
Packed with top learnings and recaps from industry-leaders in the region who attended the 72nd Cannes Lions International Festival of Creativity, the July edition of Campaign Middle East is one you can’t miss.
One of the key out-takes from Cannes was whether marketers are meant to solve consumer problems, sell products to drive business outcomes or save the world from the troubles plaguing it? Solve, sell or save – and whether these three are mutually exclusive.
Under the spotlight this month is an in-depth look into all the heated debat
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