AB InBev has announced that they will partner with Horizon FCB to launch Beck’s No Alcohol beer proposition – the beer brand’s premium no-alcohol beer – in the Middle East region. The agency has also been awarded the regional contract for Budweiser’s No Alcohol beer proposition.
Horizon FCB was invited by AB InBev, the company that has been revolutionizing beer for over 600 years, to pitch the launch of its latest offering in the region in the six GCC markets with an aim to introduce the brands’ No-Alcohol range to one of the biggest and strongest markets in the world.
The team at Horizon FCB demonstrated its superiority with its understanding of the Beck�
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