Horizon FCB MENA has unveiled its latest campaign for the newly opened Dr Gabriela Clinic, designed to build anticipation around the arrival of the acclaimed Harley Street aesthetic expert in Bahrain and establish early momentum for the launch. The work introduces Dr Gabriela to a market already familiar with premium medical tourism, positioning her as a credible, globally recognised practitioner now accessible locally.
The campaign is grounded in the insight: while patients may pay attention to advanced tools, their real trust lies in the expertise and reputation of the practitioner carrying them out. The campaign frames Dr Gabriela as a credible, globally recognised specialist now based in A
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