Honor of Kings , the world’s biggest multi-player online battle arena (MOBA), is not a new game in China, where it launched about eight years ago and rapidly became the biggest game in the world.
But it launched recently in the Middle East, bringing with it a new and innovative approach to marketing in this region.
It has over 100 million daily active user and 200 million registered users, and was the highest-grossing game in the world last year.
And the ambition is to offer brands the same opportunity here to tap into a vast and engaged audience as we’ve witnessed in China.
For those unfamiliar with the genre, MOBA is a multiplayer online battle arena strategy game in which two
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