Home Centre skydiving stunt takes comfort to greater heights
Home Centre has taken an unexpected approach in its latest campaign, testing the promise of comfort from a lofty 13,000 feet in the air. In a grand display, a team of three professional skydivers aimed to land precisely on a 6ft x 5ft bed from Home Centre’s premium bedding collection, merging high-stakes excitement with the brand’s commitment to quality.
Through this campaign, Home Centre set out to distinguish itself in the home décor sector by making a bold statement about the indulgent comfort of its bedding. “The idea was to push the boundaries
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
