Home Centre’s campaign tops WARC’s effective 100 rankings

Home Centre has landed a spot on the WARC Effective 100 rankings. 

The brand secured the #1 spot for effectiveness within the region and #19 globally on the WARC Effective 100 list. 

This recognition by WARC underlines Home Centre’s commitment to delivering impactful and result-oriented marketing campaigns.

It secured the #9 spot on the global top 100 campaigns list with ‘The Homecoming.’  

Rooted in the belief that every child deserves a loving home, this campaign film depicts the emotional journey of bringing a child home, and the power of giving them a chance at a fulfilling childhood.

The brand takes a proactive approach to fostering and adoption. It highlights sustained support to normalise discourse around societal constructs that are considered sensitive or taboo.

Sameer Jain, CEO, Home Centre, said, “We are incredibly proud to be ranked as the #1 brand in MENA and among the top global brands in the WARC Effective 100 rankings. At Home Centre, we believe in celebrating the diverse stories told within the walls of every home. We are equally passionate about building communities, fostering a sense of belonging and connection for all and this campaign is a heartfelt extension of our brand’s values.”

Siddarth Sivaprakash, Head of Brand & Marketing, Home Centre, said, “This recognition is a testament to willingness of the brand to constantly challenge the status quo. It’s a celebration of the dedication and creativity of our teams in collaboration with Leo Burnett, a part of the Publicis network.

The campaign, like other initiatives by the brand, aims to enable every home to tell its own unique story and further shed light on the ones that never get told.”

As a leading purpose-driven brand in the region, Home Centre has a responsibility to the culture to enrich it. ‘The Homecoming’ was one such initiative that enriched culture by taking on a relatively untapped and provocative topic.”

Tahaab Rais, Group Chief Strategy Officer and Film Director for The Homecoming, Publicis Groupe, said:  “We tackled misperceptions around adoption in the region, both from a socio-cultural and an educational perspective. And the story, the content and the impact made has led to it being recognized as the #1 campaign in the MENA region for 2023-2024 and the highest ever ranking for a regional campaign in the world at #9. “,