Himalaya Neem Face Wash, a staple in the skincare routines of young consumers across the region, is shifting gears in its latest campaign to speak more directly to Generation Alpha. The focus this time is less on product function and more on tone, language and relevance to a generation growing up fully immersed in digital platforms.
“This is a generation that has been raised as ‘screenagers’,” said Fatina Dababneh, General Manager – Marketing at Himalaya. “They are far more connected, more self-aware and definitely more visually driven than those before them. We needed to cut through all that social noise, yet be relevant. The creative direction taken by the team at Amber really
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