A still from Hilton's Ramadan campaign.This year’s Ramadan campaign from Hilton features a modern reimagining of Fawazeer Ramadan, the beloved riddle series that once defined family entertainment across the region during the holy month in an effort to prove that some traditions are too good to leave in the past.
For generations, solving daily fawazeer (riddles) was a staple of Ramadan evenings, a time when families gathered around the TV, piecing together clues and guessing answers. Hilton’s take on the classic taps into that same nostalgia, but with a fun, playful spin that combines retro charm with today’s modern hospitality.
“Our mission was to create a campaign that speaks to the heart of every individual, honoring their uni
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
