Hilton steps into the metaverse with a branded integration of Paris Hilton’s virtual world ‘Slivingland’ on Roblox.
The launch of Slivingland marks Hilton’s efforts to bridge the gap between Gen Z, the metaverse, and brands, providing a platform for brand activations.
The experience allows users to earn free digital wearables and real-world Hilton Honours perks such as upgraded Hilton Honors status and Hilton Honors Points through in-game challenges.
Users of X who tweet with the hashtag #HiltonForTheStay will receive an additional entry to giveaways. Aside from loyalty perks, the campaign will give out 50,000 digital wearables.
Hilton CMO Mark Weinstein, said: “We are alwa
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