Watch the campaign conceptualised by Memac Ogilvy & Mather here.
The film, which went live on 29 January, captures the first in a series of ‘colour experiments’ by the brand, and is part of a campaign which started a year ago with billboards and print ads explaining the concept ‘Colours are affecting your mood’.
The ‘experiment’ in KSA features kids in a kindergarden class playing without teachers. On day one, the room is painted red, while the next day it is turned blue. The video demonstrates how their behaviour changes with the change in colour.
“The results were amazing and unexpected. Children’s behaviour varied enormously, indicating that they were more energetic and vi
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