A new regional campaign for Heinz, created by VML Argentina, breaks down how much people wait for the product to come out of the bottle throughout their lives.
“We don’t really think about the time we lend to things we love. Hours? Days? Weeks? Who’s counting? Well, Heinz is.”
Alongside VML, the brand is now divulging just how much time people spend with it.
According to a Heinz study, ketchup takes 5.7 seconds to come out of its trademark bottle.
This data, combined with the results of a survey indicating that the average consumer enjoys Heinz ketchup 3 times a week, multiplied by the years of life of each person, can give us a surprising result of hours and even days.
“We found a v
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