Have brands successfully gained the trust of consumers in terms of safeguarding consented data?

As data becomes the backbone of modern marketing, trust remains its most volatile currency. Despite changing privacy regulations and advancements in consent management tools, the question still lingers: Have brands successfully gained the trust of consumers in terms of safeguarding consented data?

In this month’s Industry Forum, we asked voices across advertising, media, communications and strategy to weigh in on whether brands have successfully earned the trust of data-aware consumers.

The answers reveal that the industry is flux with answers split right down the middle – here’s what they had to say.

Baha Hamadi
Founder and Managing Director, Keel Comms
NO
Not really. Desp