As the region’s marketing landscape matures, the way brands and agencies engage in the pitching process is also evolving. There’s been ongoing discussion around clarity, consistency and communication — but how much has actually changed on the ground?
We asked voices from across the industry whether they’ve seen a shift towards greater transparency in the pitch process.
Aimee Peters
Regional Head of Brand, Partnerships and B2B Marketing, HSBC MENAT
YES
It’s true that pitching has become more transparent, and hopefully fairer, in the region. But it is not enough. Evaluation criteria is not openly available, discussed, or challenged – by either side. The process isn’t clear and differs widely f
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Tags:account directorAimee PetersAngelo De GuzmanBrandCEOCurtis SchmidtGambit PR and CommunicationsGrand Plaza Mövenpick Media CityHead Of Monetisation and Operation – MENAHorizon Holdings.House of CommsHSBC MENATKarlyn BautistaKatie BawlerMarketing and PR Managermarketing industryMazen JawadMemac Ogilvy – UAEMiddle EastPartnerships and B2B Marketingpitch processpitchingPRRAPP MENARegional Head of BrandRizk HaddadRolande El GhusayniSenior Account Manager – Sustainability and ESG CommunicationsSenior Marketing and Communications ManagerShowkat Nabi RatherStrategic Communications ConsultantWaldorf Astoria – Dubai Palm JumeirahWalee
