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Campaign Middle East
العربية
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Shantelle Nagarajan
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GymNation unveils a billboard that needs a spotter to promote Strongman class

Shantelle Nagarajan
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The UAE is home to the world’s tallest building – now it’s home to the world’s heaviest permanent billboard.

billboard

GymNation has turned heads this week, after claiming its new billboard in Dubai has broken all known weight records for an out-of-home (OOH) advertisement.

Weighing-in at a staggering one tonne, the billboard was created using forty weight plates joined together.
GymNation claims the ad marks the first time a UAE gym has built their own billboard. According to Rory McEntee, Chief Marketing Officer at GymNation, the company had to hire a team of strong muscle-bound men and women to install the billboard.
“Advertising in the UAE needed a lift so we took that literally,” McEntee said. “The result is the world’s heaviest billboard, built to celebrate strength in every form. It was a massive job, sp


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Tags:billboardGymNationheaviest adRory McEnteeStrongman classThe Work
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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