Mindshare has won the media business for troubled Bahraini carrier Gulf Air.
The agency’s Bahrain operation will handle the brief, which was previously held by MEC following its winning of the account in August 2009. Gulf Air, which is state-owned, has faced significant challenges this year due to protests in the country, with the airline forced to cancel all flights to and from Iran and Iraq and temporarily shut sales offices in the capital Manama during March as the country declared a state of emergency.
Confirming the appointment of Mindshare, Shehab Saeed, senior marketing manager at Gulf Air, said: “Mindshare was selected on the basis of what they offer us on a strategic level
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