fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalFeaturedMarketingMediaNews
Anup Oommen
posted on

GroupM, JCDecaux Play+, Blis collab to drive Huawei campaign success

Anup Oommen
posted on

The Huawei campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions, achieving 3.03 times more efficiency as compared with traditional DOOH advertising.

Huawei GroupM Blis JCDecaux Play+

The success behind an omnichannel campaign for Huawei – which witnessed GroupM, JCDecaux Play+ and Blis collaborate – was recently revealed at the JCDecaux Play+ programmatic launch event in Dubai.

The campaign, specially tailored for the launch of Huawei’s luxury phone Mate XT, aimed to position the device as a premium offering and raise awareness among the brand’s target audience segments.

Huawei’s primary objective was to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geota


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdvertisingBlisCampaignDigital out-of-homeDom KozakDOOHengagement rategeotargetingGroupMimpressionsJCDecauxJCDecaux Play+Karim Hassanmobile advertisingOut-of-homepDOOHPrDOOHprogrammaticprogrammatic digital out of hometargetingYasmine Al-Turk
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like