The success behind an omnichannel campaign for Huawei – which witnessed GroupM, JCDecaux Play+ and Blis collaborate – was recently revealed at the JCDecaux Play+ programmatic launch event in Dubai.
The campaign, specially tailored for the launch of Huawei’s luxury phone Mate XT, aimed to position the device as a premium offering and raise awareness among the brand’s target audience segments.
Huawei’s primary objective was to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geota
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