GP Inc adds digital media agency to its offerings

Dubai-based marketing services group, GP Inc, has launched a new company, Thirty31North, a digital media agency which will specialise in providing performance media solutions.

The new agency is headed up by Rahul Kantharia as CEO, who is supported by Practice Head, Samir Pancha.

Rahul Kantharia is the former GM and Planning Director of Group Partnership and has more than 20 years’ experience in the industry.

Samir Pancha offers  more than  fifteen years’ experience in digital marketing, with senior roles including those at Havas APAC, Havas India and Tonic and managing his own agency, Capax Digital.

Rahul Kantharia, CEO, comments: “In this post COVID era where consumers are omni-channel buyers and where traditional brick and mortar retailers are ever increasing their online presence, our proposition is to facilitate and provide guaranteed growth.

“Focusing on the bottom of the marketing funnel, we are a digital performance media agency that provides results through measurable metrics, including sales, qualified leads, app downloads or ROAS (return on advertising spend).”

Rahul Nagpal, Chairman and CEO of GP Inc comments: “Performance marketing is the answer to ever changing consumer behaviour.  With the launch of Thirty31North, GP Inc’s digital marketing eco-system is complete, with clients set to really benefit from that integrated approach.

“Ingenious creativity from Tuesday, coupled with innovative website and app development by Mobiiworld and bespoke CRM solutions from Steroid will combine with the new agency’s offering.

“We are really looking forward to seeing the impact of that on our clients’ growth and future-proofing, delivering ‘the promise’ in a dynamically evolving landscape.”

Thirty31North joins the other three verticals of GP Inc: Tuesday Communications for creative content, Mobiiworld for technology, and Steroid for data analytics and CRM.

GP Inc was founded last year by Rahul Nagpal, former CEO of long-standing WPP agency, Group Partnership, along with fellow ex-WPP veterans.