GoDaddy unveils guide to help entrepreneurs navigate the digital landscape

GoDaddy has revealed a guide for entrepreneurs aiming to navigate the digital landscape. 

The company encourages small business owners to reflect on how their businesses have performed. 

Recognising the importance of quality products, efficient services, and customer satisfaction, businesses are advised to adapt and cater to the preferences of digital consumers.

The GoDaddy MENA ‘small business survey 2023’ reveals trends among small businesses in Egypt, with 21 percent intending to strengthen online marketing, 19 percent committed to enhancing their online presence, and contributions from social media channels, particularly Facebook (91 percent) and WhatsApp (67 percent), which plays a key role in generating revenue for over 20 percent of small businesses.

Selena Bieber, GoDaddy’s Vice President for International Markets, said: “Small businesses can thrive in the digital landscape by following the best practices outlined in our tailored guide, designed to meet the evolving needs of digital consumers. GoDaddy remains committed to empowering entrepreneurs with the tools and knowledge to succeed in the online marketplace.”

Godaddy’s tips for entrepreneurs include:

Create a digital identity

Having a business website that represents the business and its products or services, along with a domain name (the website address) that relates to the business, helps to raise visibility on the internet where digital consumers are spending time. 

Use social networks

The use of social networks and business website are complementary and can help engage with new and current customers. Users can begin using the network they already have a presence on and can evaluate the social networks where customers engage and can be related to the business. 

Sell with your own online store

Even if entrepreneurs sell their products and services through social networks or on online marketplaces, it is important to also consider having your own digital store. With an own online store, attached to the website, users can have control over the shopping experience, gain knowledge about your customers, use integrated digital marketing tools and engage with loyalty strategies for your customers. 

Produce impactful content:

Businesses who communicate more quickly and objectively with professional and impactful images can have an advantage. Displaying quality photos of products with precise descriptions in social network posts can help a business stand out from the competition. 

Build Customer Loyalty:

Using information collected from customers already engaged with your business to create a more personalized shopping experience can help you build customer loyalty.

Embracing a digital identity through a user-friendly website with a relevant domain name can significantly enhance online visibility and attract new audiences. Combining impactful images, strategies for creating a loyal customer base, and using social networks in conjunction with an online store can help engage customers and provide a seamless shopping experience. Incorporating integrated digital marketing tools can help you optimize an online presence, reach target audiences more effectively, and analyze customer behavior to make more informed decisions.