By Richard Thorburn, marketing communications manager of Six Senses Zighy Bay
Just how do you market a resort that no-one can currently get to? Like all of us who work in the hospitality industry, it’s a question that we thought we’d never be asked …
While the majority of hotel marketing teams are planning on how to adapt their marketing, PR and social strategies for when they reopen and can welcome guests, we at Six Senses decided to take a different approach.
With a strong legacy of sustainability woven into our brand values, we quickly adapted our strategy to create #AtHomeWithSixSenses, curated digital content brought directly to the public.
This complimentary resourc
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