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GfK launches AI-supported intelligence platform “gfknewron” in the UAE

GfK's gfknewron market, consumer and brand intelligence platform combines data, analytics, and AI-powered forecasts.

GfK, a provider of consumer and market intelligence, analytics and consulting services, launches gfknewron, its integrated, AI-powered software platform in the Middle East. gfknewron is an important step in GfK’s transformation from classical market researcher towards an AI-powered data analytics and consulting company. Companies can now access market, consumer and brand data from a single source of truth to answer questions like: What was bought where and at what price? Who bought it and why? What should I do next to grow my business? The AI-supported predictions and practical guidance will support sustainable business growth.

The powerful combination of data, AI-powered analytics and


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