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posted on Jan. 13, 2025 at 4:40 pmFeb 6, 2025

Gen Z marketing: Rebranding, repackaging or reinventing?

posted on Jan. 13, 2025 at 4:40 pmFeb 6, 2025

Almarai Company's Head of Marketing Communications Nabil Sleiman discusses what makes Gen Z tick, especially in the GCC region, as well as operationalising a multi-level channel of engagement to remain relevant to Gen Z.

Happiness is the goal of human thought and action, Aristotle once said. But while the word “happy” recorded an average monthly search of 2.3 million globally over 2023-2024, “Gen Z” recorded 2.4 million. As the world steps into welcoming Generation Beta in 2025, Gen Z stands out as the generation that everybody wants to know more about.

How to market for Gen Z is one of the major billion-dollar questions most marketeers today are trying to answer. Only it’s worth much more. According to a report published by the World Data Lab in October 2024, Gen Z will be the largest, wealthiest and highest-spending generation ever by 2030.

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Tags:Advertising almarai Brand Focus curiousity gaming Gen Z generational marketing Head of marketing communications marketing Nabil Sleiman personalisation Saudi focus SaudiFocus socialisation stereotypes technology

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.