By Gamned’s international management
Digital is constantly evolving and so is programmatic! The fast evolution of the market and its ecosystem makes it hard to predict precisely what the future holds. Nevertheless, it is already possible to identify the main trends of the 2019 and suggest 5 resolutions to make this year.
Put yourself in the best light: thanks to data
After GDPR, the programmatic market witnessed the emergence of new data opportunities. If the regulation’s main goal was to get rid of all or most of the wrong practices, it also raised awareness of the abundance of available data and more precisely 2nd party data. Whether it is the giant Amazon or tr
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