By Nabil Moutran, Founder and CEO at Division, Dan Moore, Co-Founder and Managing Director at Division and Ziad Khammar, COO at DMS.
Ziad Khammar:
The gaming industry is experiencing massive growth, both in terms of the number of players and in terms of revenue generated from in-game revenues, sponsorships and brand collaborations. What kind of growth do you expect for brands and advertisers in this sector in the region?
In a world where consumers’ entertainment options have multiplied, brands are vying for their attention through video streaming, social media, music, podcasts, and the fastest-growing market, gaming. Gaming is a mega activity and community that is best activated by the s
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