The global population is on track to hit 8.2 billion by 2025, with 3.5 billion people already classified as ‘gamers’. Let that sink in. Gaming isn’t a niche; it’s a cornerstone of the digital world that spans every demographic, culture and consumer behaviour.
Despite this overwhelming fact, many brands hesitate to tap into gaming. Could it be that the term ‘gamer’ is holding some back? What if we’ve been too focused on viewing gamers as a narrow, specific group, missing the bigger picture?
The truth is the gaming audience is vast and diverse. It’s not just about hardcore, competitive players – it’s about casual gamers, mobile users, streamers and viewers alike. This dive
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
