By Jalaja Ramanunni
About $26.7bn was spent on gaming app install ads globally in 2022, reveals a new gaming report released by AppsFlyer. The United States takes credit for half the spend half at $12.2bn owing to its high-volume and high-cost media landscape, followed by Japan as a distant second with a nearly $2bn spend.
AppsFlyer today released its report ‘State of Gaming App Marketing for 2023’, a detailed study on significant gaming trends for app developers, marketers and game studios to use as they navigate through a year of challenging macrotrends such as the new era of data privacy.
‘Brace for impact,’ the AppsFlyer report states. It predicts that the gaming market is headed
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