Dubai-based esports, gaming and lifestyle organisation Galaxy Racer (GXR) has announced a collaboration with Polaris Sports, known for its expertise in athlete commercial rights representation. The two companies will work together to engage the next generation of talent, Gen Z, by creating interactive and consumable content.
As a part of the partnership, Polaris Sports will become an investor and shareholder in GXR. The two companies will also work closely together to elevate the profiles of sporting personalities represented by Polaris Sports and reach new audiences. The partnership allows sport figures to connect with and engage Gen Z through content, esports, gaming and branding initiatives w
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