G42, the UAE-based global technology group, and Publicis Sapient, a global technology company providing enterprise AI platforms and services, have signed a Memorandum of Understanding (MoU) to explore the creation of a joint venture.
The proposed venture would combine G42’s sovereign AI and cloud infrastructure with Publicis Sapient’s enterprise AI platforms and industry expertise.
As enterprises and governments move from AI experimentation to deployment, the proposed joint venture would address a critical market need: translating AI capability into measurable business outcomes.
Together, G42 and Publicis Sapient aim to accelerate digital transformation across the UAE and Global South by deploying AI agents at scale and enabling data-driven operations.
“This partnership marks the next evolution of our AI services platform,” said H.E. Mansoor Al Mansoori, CEO, G42 International. “By combining our sovereign infrastructure and models with Publicis Sapient’s global transformation capabilities, we’re creating an organization purpose-built to deploy agents at scale and deliver measurable outcomes for clients across the UAE and Global South.”
The partnership aims to deliver services across cloud modernisation, AI use case development, intelligent agent creation, enterprise software engineering and full-scale AI deployment and optimisation.
This will enable organisations to solve real operational challenges, personalise experiences and automate processes through data-driven systems.
“AI only delivers value when it is grounded in deep industry context and executed at enterprise scale,” said Nigel Vaz, CEO, Publicis Sapient. “This partnership unites G42’s AI infrastructure with our proven platforms and industry expertise and, through Sapient Slingshot and Sapient Bodhi, we will help organizations turn ambition into operational reality. This is about solving real business problems and embedding AI into the fabric of day-to-day decision-making.”
G42 brings its full AI technology stack from sovereign cloud infrastructure to foundation models, alongside deep sector expertise and AI-native engineering talent with proven deployment capabilities across the UAE and emerging markets.
Publicis Sapient contributes enterprise-grade AI platforms including Sapient Slingshot, which accelerates the end-to-end software development lifecycle and modernisation, and Sapient Bodhi, their platform for industry and function-specific agents and orchestration, as well as global transformation experience across more than 50 markets, and industry-specific expertise refined through hundreds of large-scale digital programmes.
Subject to final agreements, the partners will formalise commercial and operating structures, with the joint venture targeted for establishment by mid-2026.
