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AdsWizz, NextAud.io sign agreement for MENA podcast inventory

The agreement offer advertisers access to AdsWizz’s marketplace of streaming and podcast inventory, including the SiriusXM Podcast Network. 

AdsWizz

NextAud.io has entered an agreement with AdsWizz Inc. to exclusively represent its sales for advertising on streaming and podcasts in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates (UAE) and Egypt.

Through the agreement, advertisers in these countries will have access to AdsWizz’s expansive marketplace of streaming and podcast inventory, including the SiriusXM Podcast Network.

“Our expanded agreement is a testament to the incredible progress we’ve made together,” said Adel Saadi, Founder of NextAud.io. “Over the past five years, we’ve grown into one of the region’s leading podcast networks, connecting global advertisers with MENASA audiences and local brands with AdsWizz’s unmatched ad tech.”

NextAud.io will continue to provide regional creators with access to Simplecast – AdsWizz’s content management system for creators – ensuring that local shows benefit from the same technology and distribution standards used by the world’s top creators.

“This partnership strengthens our ability to support creators and deliver meaningful results for advertisers,” said Saadi.

Anne Frisbie, SVP and Head of Global Business Development at AdsWizz said the agreement is an exciting advancement of the platform’s relationship with NextAud.io by bringing advertisers across the MENASA region access to its streaming and podcast inventory.

“We’re thrilled to combine the scale of our inventory, our innovative technology, and NextAud.io’s market presence to ensure advertisers and creators can reach highly engaged podcast listeners across this region,” Frisbie said.

A vertical of Next Broadcast Media, NextAud.io claims it leverages AI-driven technology and industry expertise to help brands effectively reach engaged listeners worldwide.

The agreement also makes NextAud.io AdsWizz’s preferred reseller in Japan, Singapore, Malaysia, Thailand, Indonesia, South Korea, Vietnam, Philippines, Hong Kong, Taiwan, India, and Morocco.

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.