Image credit: Heba El Begawi
When it comes to selling professional cameras in the age of the iPhone and generative AI, Fujifilm Middle East has taken a different tack with its new ‘Creator’ ambassador programme, recently launched across the region.
“The typical ambassador programmes of major photography technology brands often evolve more slowly than the demographics and social fabric of the markets in which they exist, or the technology they are intended to showcase,” says Richard Lackey, Marketing Manager of Fujifilm Middle East’s Electronic Imaging division.
It has a long-established global ‘X-Pho
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