Food delivery has never been faster, but it’s also never been colder. In a world where you can order anything with the tap of a screen, online orders and takeout experiences have become a convenient transactional part of our lives. And yet, there’s an opportunity waiting to be tapped in this ‘impersonal transaction’. Kitopi’s Love Notes initiative is driving conversation — online and offline — around delivery bags.
These handwritten-style messages, placed on orders from brands such as Taqado, Circle Café, High Joint and Chin Chin, aim to add a personal touch to an otherwise routine experience by bridging the gap between brands and customers in a delivery-first world. Campaign Middle Ea
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