Shishir Surendran, Founder and Director, Decimal Technologies
In the digital marketing realm, artificial Intelligence (AI) has evolved from a speculative concept to a pivotal force.
As businesses navigate this dynamic landscape, the crucial question arises: Will we merely observe or actively harness AI’s potential to transform our marketing strategies?
Understanding AI in digital marketing
AI in digital marketing leverages advanced capabilities such as data collection, natural language processing (NLP), and machine learning (ML) to gain deep customer insights and automate various marketing tasks.
These technologi
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