Property Finder’s Sevgi Gur shares how deciphering data and thinking creatively is challenging traditional method of listings. The real estate sector is extremely dynamic, especially in the UAE, which keeps marketers on their toes. In today’s world, marketers need to blend the emotional connection, data and creativity into the property marketing mix.
Data sharpens strategy, providing precision in targeting and predicting demand. Creativity, on the other hand, translates insights into experiences, crafting compelling narratives that resonate with home seekers. Within our industry, over the past year this combination has reshaped how property is marketed, searched for and, ultimately, chosen.
The way people engage with property is changing. It’s one of the biggest investments a person will make in their lifetime,
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