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From attention to attraction in the age of distraction

Attention isn’t the end game. It’s the gateway, the spark that can lead to a genuine connection, writes Viola Comm's Rabih Kahi

From attention to attraction in the age of distraction

 “May I have your attention, please! Just a few precious moments. I promise it’ll be worth it.”

In this age of digital screens and endless scrolling you’re bombarded by notifications, ads, and more content than you could possibly consume in a lifetime, your attention has become the most valuable thing in the world.

Think about it: According to We Are Social and GWI’s Digital 2024 Global Overview Report, an average person spends nearly seven hours a day glued to some kind of digital device. That’s seven hours where your focus is split between texts, ema


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