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From adman to director

Leo Burnett MENA’s chief creative officer, Bechara Mouzannar, talks to Iain Akerman about his first venture into short film making

It’s just gone midnight and Bechara Mouzannar is holding an impromptu screening of his first ever short film. There are only three of us in the audience, a party is in full swing downstairs, and there’s no popcorn. This is what happens at the Dubai Lynx.

A few years in the making, Apelo is Mouzannar’s first foray into non-branded work. It is also his first experience as an actor, portraying himself in a film that he also directed and co-produced, and which was inspired by an event that occurred during his inaugural trip to Brazil in 2007. It is, h


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